isobel Extends Grassroots Girls Football Initiative With Two New Signings

Whilst the nation’s attention is firmly centred on the Euro 2024 semi-final against the Netherlands, independent creative agency, isobel, is looking to football’s future.

The London-based agency has extended its girl’s grassroots football initiative, isobel kicks, with two new U16s team signings, from Southeast London to Manchester.

In preparation for the new season in September, isobel now sponsors 6 girls football teams. The isobel Kicks initiative began in 2023 to help grow the grassroots girl’s game and provide football kit sponsorship to teams that don’t have the financial backing.

Jamie Williams, Managing Partner of isobel, says, “The momentum behind girl’s football is so positive, and the opportunities for growth and equality, are very real. But there are also still barriers in place and challenges to be overcome, and one of those is being able to afford kits. If we can play even a small part in giving more girls the opportunity to play football, then we’ll all be a very proud bunch at isobel.”

In addition to sponsoring kits, isobel is also partnering with professional football clubs, to provide isobel Kicks sponsored team members with workshop sessions, such as female empowerment in sport, and female sporting role models. Sessions will take place over the school holidays.