James Fooks-Bale Joins Frontify As New Director of Brand Marketing

Frontify welcomes key new hire as company doubles down on creative brand building

LONDON, NEW YORK, 5th August 2024 – Frontify, the brand management platform, has announced the hiring of James Fooks-Bale as the new Director of Brand Marketing. Fooks-Bale brings over 20 years of creative strategy to Frontify’s team, where he will collaborate and lead on furthering Frontify’s brand vision.

Fooks-Bale joins Frontify from Monotype, where he worked as Creative Director, amongst other positions for just over 13 years, overseeing the development of the company’s global brand. Previously, Fooks-Bale spent a decade working in the design studios of Burberry, Alexander McQueen, and Stella McCartney.

“We are thrilled to have James join our growing team. His track record of growing strong brands for world renowned names, combined with his innovative vision and creativity will be invaluable for our brand growth.”

“With his background both from Monotype and in the fashion world, we saw a great combination of deep knowledge and understanding of our industry, combined with the innovative marketing approaches often found in fashion.  We really look forward to working with James on developing our brand, and exploring new ways of evolving and expanding our brand universe.” Digge Zetterberg Odh, VP of Marketing, Frontify said.

As Frontify’s Director of Brand Marketing, Fooks-Bale will lead on overseeing and developing Frontify’s brand marketing and the businesses unique position in the market.Based in the UK, he will report to Digge Zetterberg Odh, VP of Marketing, and will spend the next few months prioritising Frontify’s brand marketing position.

“At Frontify, we are creating a definitive destination for brands. With a deep understanding of the importance of brand management and marketing, I love analysing what makes a brand not only tick, but thrive. I’m delighted to join the team and to bring my expertise as we not only develop how we enable brands for our customers but how we build our own brand in the marketplace.” James Fooks-Bale said.

The appointment of Fooks-Bale as the new Director of Brand Marketing follows Digge Zetterberg Odh’s promotion to VP of Marketing and a key appointment last summer of Creative Director, Hugo Timm. In his role, Timm leads Frontify’s creative vision, strategy, and storytelling efforts, working on the intersection of brand, culture and technology.

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About Frontify

Frontify is a market-leading software-as-a-service (SaaS) company that empowers companies, including Uber, KIA, Vodafone, Maersk and Allianz to manage and develop their brands effectively. Established in 2013 and headquartered in St Gallen, Switzerland, Frontify’s 300+ people team works across the company’s Swiss, London and New York bases to serve customers around the world. For more information, visit https://www.frontify.com.